Specials and Discounts

Upcoming calendar events

California Classes-

All NEW Faux Center

Reminder – Order online 24 hours a day, 7 days a week
Our online Faux Center currently offers all Silver Labeled products (previously known as Aqua Finishing Solutions and Gold Label), sundries, and our 2008 Classes. Currently coming to the Faux Center is Faux Effects Pro-Line materials. Take advantage of this valuable service. Easy ordering is at your fingertips. Simply go to www.fauxcenter.com

Additional Services

With a recent remodel of our California retail store we have included a designated photo & media room which allows us to continue and more efficiently produce the high quality detail we put in to all of our marketing material. By popular demand, we have added an additional feature exclusive at Faux Masters Studio — Sample Photography Packages. This enables customers to send us their portfolio to be photographed and professionally edited....read more

For registration and package details, click here.

Guest Instructors

Returning to Faux Masters is Caroline Woldenburg of The Finishing Source in Atlanta, offering instruction in Color & Design. A must have class! This class is sometimes thought of as “I should do this but will wait on for now” — that is a mistake! With the knowledge you gain from this class you WILL improve your sales, samples, and consultation skills. This 2-Day Comprehensive course will work with hands-on exercises that are today’s design standards and will change your interaction with your clients & designers.

We are pleased to welcome Donna Phelps, owner of the Sarasota School of Decorative Finishes in Florida. Donna brings her exquisite “World Tour” collection to Faux Masters featuring captivating designs. Her unique and elegant designs offer a collection of finishes that we are thrilled to bring to our customers. Variety brings new opportunities and we are sure you will not be disappointed with this opportunity to expand your portfolio and product knowledge.

Meeting of the Masters - 2007

The Meeting of the Masters 2007 - Just as the product has, this event is sure to become Internationally Recognized.

What is Meeting of the Masters?
Meeting of the Masters is a non-profit event that was conceived as a gathering of fine and decorative artisans to provide an educational forum that celebrates the industry and inspires professionals to continue their education in faux and decorative finishing; bringing their skills to new levels and optimizing their potential for success in the industry.
The 2007 Meeting of the Masters was the largest event dedicated to faux and decorative artisans that we have ever seen. As lifetime finishers, Bob and Mike have participated in many decorative finishing events but never one with such organization and inspiration - this event made an impact on all who attended.

It is amazing to bring an event together with exhibitors and educators from around the world all utilizing the same product line in such a diverse manner. We’ve seen some incredible talent in our Faux Effects family and are pleased to be a part of it.
In 3 days we never had a dull moment in our booth. With the ongoing demonstrations we saw more traffic than we have ever experienced at any show. This was a great opportunity for one to network, learn, and get creative stimulation for new design trends. We can’t wait to see what Faux Finishing brings in 2008.

New Product Labeling

To eliminate any confusion between Aqua Finishing Solutions, Gold Label Architectural Coatings, and the Faux Effects Pro-Line materials, Faux Effects International has created a new labeling system. The traditional Faux Effects products will maintain the gold foil design with updated graphics that feature a “For Licensed Faux Effects Professional Use Only” banner. Aqua Finishing Solutions® and Gold Label Architectural Coatings™ lines will be consolidated under the Faux Effects brand with a distinguished label. They now feature a “silver foil” label - - denoting that these products continuewith a training recommended/not required classification, whilereinforcing their professional grade status. Faux Effects is also taking this opportunity to streamline many of the “crossover” products that over the years have developed similar application characteristics. We anticipate a period of transition, while Faux Effects and ourselves exhaust current inventory and introduce the new packaging.*

Become a Featured Artist in Faux Effects World Magazine

Faux Effects World is now available on select bookstore shelves, design centers, architect firms, and more. This nationally recognized magazine provides creative stimulation and great exposure for the featured artists. Faux Effects is currently looking for new topics for the next few issues and we at Faux Masters would love to see you a part of it! We are looking for individuals who have recently completed a project or technique that was learned here at Faux Masters or was inspired by the Faux Effects materials. We ask that anyone interested, please submit 3-5 photos of their project, and a summary of the finishing process along with materials used. All submissions will be reviewed by Faux Masters Studio and forwarded to the editorial department of Faux Effects International.

Arizona Update

THE DOORS ARE OPEN!

In March, we celebrated the opening of our second location.

This facility features 5300 square feet, complete with a 2000 square foot, state-of-the-art training studio and an expansive warehouse, stocked with only the best finishing materials on the market today.

With the first series of classes complete, we are excited to announce the expansion of class offerings. To see what is currently available, check out our Arizona schedule.

As 2007 continues, we will be working on building our inventory to maintain the status of “the largest Faux Effects Distributor nationwide”. But in the meantime, we are open Monday-Friday 9:00am to 5:00pm to service all your decorative finishing needs. Be sure to stop by, meet our staff, and take a tour!

The Creative Loop- A new communication tool at Faux Masters

2007 Marks a new year for Faux Masters. We have developed a new tool that allows us to better communicate with our customers. This newsletter is designed to share cutting-edge information, tips, techniques and keep you informed of special offers at Faux Masters. Be sure to register. All we need is a valid email address. Simply call us toll free at 888-977-3289.

Free Product Update Seminar

Faux Masters Studio prides itself on continuing education and product development. That is why we are offering a FREE Product Knowledge Seminar to all Faux Masters Customers who are certified in the Faux Effects product line.

This seminar is designed to inform you (the consumer), through lecture and demonstration, about the latest releases of the Faux Effects Pro-Line and the most cutting-edge finishes seen among the industry. It was devised to provide creative stimulation and bring excitement to the professional that will surely enhance your portfolio.

The next available seminar is Saturday, August 18th, 2007, IN ARIZONA.

Referral Program

Faux Masters has upgraded our web site to include a special place for customers to advertise. You will see on our homepage a referrals tab this is available to anyone to view decorative finishers in a selected area. It can be used for networking among finishers or as a resource for someone looking for work to be completed. For Faux Masters current customers whom are interested please download this PDF Application and return by email to info@fauxmasters.com. This is a FREE Service for the 2007 Calendar Year.

With the growth and development faux finishing has reached, Faux Masters Studio is offering many new classes as well as developing new curriculum to keep our customers up-to-date and informed of the latest trends and styles. Faux Masters continues to turn our love for decorative finishing into new & exciting classes to help keep you above the competition and distinguish you in the marketplace.

New Products Released in 2005/2006:

Faux Effects International has released a new private labeled line of 7+ Olde World finishing materials with competitive pricing. This line includes various textural coatings, primers, sealers and more. There are numerous benefits to this new line that will allow you to achieve high-end results with easier application.

Available Materials and benefits:

• Olde World Lime Paint
  Not as hard as current Lime Paint. Application can be troweled.
• Olde World Texture Coat
  Lime based wall coating. Extra Fine will level out Orange Peel. This will help give Olde World Base for all top coating plasters.
• Olde World Quartz Priming Coat
  Pigmented quartz paint and priming base coat. Prevents lime from reacting with substrate.
• Olde World Veneziano
  Decorative coating with marble effects for interiors.
• Olde World Venetian Wax
  Natural wax for wall coatings. Florentine-Lime based textured coating with an antique effect. Tints faster than most lime based plasters. Olde World Venetian Sealer- Transparent protective finishing paste. Works on interiors and exteriors.
• Stucco Lustro
  Burnishes nice with less effort. Creates more depth. Stays wet longer which allows for application on a large surface. Less blade marks.
• Olde World Pigments
  Tint designed for lime based materials. Very strong.

Several classes currently offer training with this new line. Please call for details.

FAUX MASTERS' NEW ONLINE STORE

Web Store-Another option for ordering

Faux Masters Studio has redesigned our on-line store to allow for easier ordering, 24 hours a day, 7 days a week. Currently we offer all Aqua Finishing Solutions, Gold Label Products , and supplies. Coming soon to the on-line store is the Faux Effects Professional Line of Products and Classes.

To view or shop click on Faux Center >>

RETAILERS NEWS

We are happy to announce the addition of many new Faux Effects Silver Line Retailers to our network. Increasing our retailers group allows our customers to benefit from the larger availability of these products in closer proximity. The majority of our retailers are paint stores who will have material on hand & in many cases offer Saturday hours and hopefully be able to offer additional availability of the Aqua Finishing Solutions product line.

For retail opportunity please contact Melissa toll free at 888-977-3289 (FAUX)

Faux Tips -
FREE RECIPE

Easy 3 Step Lusterstone Application

Materials

Tools

Special note:
Your sample may vary in color and texture.

Step 1
Apply 1st coat of the darker color at 80% coverage with a damp Deco Ease Roller or Sea Sponge.
Let Dry

Step 2
Apply 2nd coat (same color as first coat) at about 80% coverage. Focus on filling in the low areas and backing off the high spots.
Let set up
With very little pressure knockdown with a trowel
Let Dry

Step 3
Apply a little of each color on the edge of your trowel at the same time
Complete at 100% coverage using a skim and/or skip trowel application.
Let Dry

No Burnishing required.
To seal apply 1-2 thin coats of Varnish Plus (optional)